Copenhagen Geist
Visual Identity
June 2025
In 2024, I created Copenhagen Geist, a storytelling platform dedicated to emerging artists and designers, with a focus on their creative processes. For the project, I developed the visual identity, website, and brand strategy, along with campaign materials, videos, and in-depth interviews. I also oversaw videography and art direction for imagery featuring each represented talent.
Copenhagen Geist is driven by a desire to foreground process over product, offering insight into the thinking, experimentation, and uncertainty that shape creative work. Inspired by the “Copenhagen Spirit” an open, collaborative mindset rooted in curiosity, dialogue, and flat hierarchies, the platform connects individual practices to the cultural landscape of the city. Through carefully crafted profiles and conversations, Copenhagen Geist creates space for ideas in progress and supports emerging creatives by making their work, methods, and perspectives visible.
Betty Krag video
Victor Kring video
Caroline Sofie video
Charlie Malmsten video
Kultur Nøglen
Editorial & Web Design
January 2026
Kultur Nøglen is a fictional campaign for a Danish culture pass that gives all 18-year-olds free access to state-owned and state-supported museums and stage art institutions. In Denmark, cultural participation is often shaped by upbringing, while culture passes in countries like Italy, France, and Germany have proven effective in reaching new audiences. The campaign consists of a book distributed to young people on their 18th birthday, a social media account highlighting institutions through collaborations with influencers with young audiences, and a website offering a full overview, favorites, and map integration. By placing institutional cultural material within a pop-cultural context through images, the project aims to make these institutions feel more open, relevant, and approachable to young people.
The project balances information and awareness-building. Clear, accessible descriptions of institutions provide orientation and overview, while the visual language draws on pop-cultural references to lower the threshold for engagement. By moving cultural heritage away from formal institutional framing and into a more familiar visual context, Kultur Nøglencreates a space where young people can encounter cultural material on their own terms and develop curiosity without prior cultural capital.
Pebble Office
Visual Identity
December 2025
Created in 2025 Pebble Office is a brand experience studio working with spatial design, graphic design, event production & film. This project is a visual identity and webpage that fits the tone of the studio.
The Royal Danish Academy
MA Fashion Show
Visual Identity
June 2025
The visual identity for the MA Graduation Show 2025 of the Fashion students at the Royal Danish Academy was developed through an extensive process of research, scenario building, and collaborative workshops. These activities brought together students, tutors, and key stakeholders to define shared values, references, and ambitions for the show, ultimately establishing a clear and collective direction. Rather than imposing a fixed aesthetic, the process prioritised dialogue and experimentation, allowing the identity to grow organically from the concerns and aspirations of the graduating class.
The resulting visual language balances the digital with the tactile, reflecting contemporary fashion practices that move fluidly between physical and virtual realms. Structured, systematic typography provides a unifying framework, while personal contributions from the graduates introduce variation, texture, and individuality. This interplay creates an identity that is both cohesive and open-ended, capable of adapting across formats and contexts. As a flexible system, it reflects the tension between collective vision and individual expression, framing the graduation show as a meeting point for contrasting aesthetics and approaches. In doing so, the identity positions the show as a space for dialogue, experimentation, and the emergence of new perspectives on fashion.
Arkiva
Art Directing & Print
2025
In collaboration with Arkiva’s founder Lulu Hentze, I created a series of campaign videos and printed material. The work brings together visual storytelling, brand expression, and atmospheric direction, shaping cohesive narratives across seasons. Through these campaigns, Arkiva’s world is expanded and articulated, capturing the emotional, imaginative qualities at the core of the brand.
The Royal Danish Theatre
SoMe System
Design System
2025
During my time at The Royal Danish Theatre, I developed the design for a quote system that operates across their social media platforms and is flexible enough to be adapted for different performances.
Monday Midday Dreaming magazine
Editorial Design
2025
Monday Midday Dreaming is a conceptual magazine exploring the intersections of contemporary art, fashion, photography, and culture. It approaches these fields not as separate disciplines, but as interconnected languages that shape perception and experience.
Folk Kombucha
Opening Event
Spatial Branding
March 2023
In connection with my Bachelor project I collaborated with Folk Kombucha, and did spatial brand activation for their opening event in March 2023. Here I worked with creating visual effect through video, that visualized kombucha under a microscope, working with activating visual keys from their identity in a spatial context..
A Typology of Pharmaceutical Design
Editorial Design
2025
A prescription pill guidebook indexed by color and shape, designed in collaboration with Tyler Van Derveer. The project focuses on how best to highlight the pills’ visual features, drawing on research into traditional field guides and historical classification systems for animals and stones.
Wear a Helmet
Campaign
November 2024
The Wear a Helmet campaign reimagines the bicycle helmet as a symbol of identity, using tools of luxury branding and storytelling to shift its meaning. Drawing on fieldwork that compared the fashion choices of helmet and non-helmet wearers, I organised and analysed cyclist data to uncover links between style categories and helmet use.
